Branding and Marketing for Creatives A Kuonyesha Art Fund Conversation Facilitated by Ariho Kamara

In today’s fast-paced world, creativity alone isn’t enough. Artists must learn to shape how they are seen, heard, and remembered. Branding is no longer just about visuals—it’s about voice, vulnerability, and value. For creatives, this means daring to show up as their fullest, truest selves.

In this dynamic conversation, branding expert Ariho Kamara challenged artists to move beyond the fear of visibility. He emphasized that branding isn’t about trends or gimmicks, it’s about telling a story so boldly and authentically that it builds trust, connection, and impact.

From low-budget campaigns to high-engagement storytelling, the session offered practical tools for artists to own their space, attract the right audiences, and build sustainable creative careers. Whether through social media, immersive experiences, or grassroots movements, artists were reminded that their brand is their power.

Branding is not just about being seen, it’s about being felt.

Read Highlights HERE:

Watch the full conversation on the Our YouTube Channel.

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